Your Music and People - Derek Sivers

Last modified: 2025-04-12

A lovely little book on how to conduct business. It's geared towards the music industry, but applies to any. This page does an excellent job summarizing the book, so I won't even attempt to here. Then go read the book to let the points sink in. Here are my main takeaways.

Be yourself.

Be considerate.

Get personal and always be thinking about how you can help someone.

Don't try to please everyone. Focus on your fans.

Stay in touch.

Money is simply a neutral exchange of value. Provide something valuable to others.

Sell the meaning of something rather than the thing itself. Emotional connections are much stronger than transactions.