Anything You Want - Derek Sivers
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Derek Sivers' tale of starting and ending CD Baby. A short, entertaining read for anyone interested in business.
My main takeaway is that starting a business is simultaneously the most selfish and selfless thing someone can do. Selfish because you have to see a gap in the world and have the audacity to think you can fill it. Selfless because the only way to fill it is to completely serve others.
That, and just start helping people. The rest will take care of itself.